How can you help the relationship between Google and Squidoo?įundamentally, you contribute positively to this relationship when you create quality lenses that have original content and are updated on a regular basis. The relationship is back on a sound footing with Google re-establishing Squidoo’s high ranking and value in search results. You can read about this ‘Google Slap’ story on my Squidoo Marketing Strategies lens and see way Squidoo responded to improve its overall quality. When Squidoo was attacked by a lot of spammers, Google had no hesitation in downgrading Squidoo to protect their own revenue base derived from quality search results.
#SQUIDOO LEN PROFESSIONAL#
However, the relationship is on a professional basis. He has also written 10 New York Bestsellers on the topic of Internet Marketing. He has a million readers a day for his blog, Seth Godin’s Blog. As one of the world’s leading Internet marketers, Seth was well placed to do this. Some time past, Seth Godin provided strategic advice on a consultancy basis to Google. The Professional relationship between Squidoo and Google While both want to generate a profit, one of Seth Godin’s goals in creating Squidoo was to generate $100 Million for charity – hence, the option for Lensmasters to donate their advertising revenue to approved Squidoo charities.
Squidoo and Google also have some differences. One of the goals of the founders of Squidoo, for example, was to create a quality search engine.
They each want to see the searcher satisfied when they use their respective platforms. For example, they both want original content on websites (lenses) that are frequently updated. Google and Squidoo have some goals in common. Let’s talk about Squidoo and its relationship with Google.
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